About PicPay

About PicPay

Founded in Vitória (ES) in 2012, PicPay is a technology company that was born to make life easier by reinventing the way people deal with money, shop and communicate. In 2015, the company was invested by the J&F group, one of the largest business conglomerates in Brazil. As the largest super app in Brazil, with more than 50 million users, PicPay seeks to offer products and services for all moments of customer’s daily lives, combining the benefits of the five pillars of its business model in one single platform: social, digital wallet, financial marketplace, PicPay store and ads. The integration between financial services and social features creates an unique network effect among users, sellers and brands, boosting all business verticals.

Our Mission


People and Culture:

We aim to achieve our business goals while adhering to our seven core values: humility, determination, availability, ownership, simplicity, sincerity and discipline.

PicPay has a rapid hiring process to sustain business growth with quality supported by a diverse team to achieve high performance. The company’s overall headcount grew more than 10x from December 2018 to December 2020, reaching 2,012 employees as of March 31, 2020, while its tech-focused headcount grew 25x during the same period. PicPay also has a performance evaluation process based on its values, including a culture evaluation committee as part of its recruitment process. To learn more about PicPay’s culture, check the website below: Our Values