Founded in Vitória (ES) in 2012, PicPay is a fintech that was born to make life easier by reinventing the way people deal with money, shop and communicate. In 2015, the company was invested by the J&F group, one of the largest business conglomerates in Brazil. PicPay is a two-sided ecosystem that offers products and services to consumers and sellers to address all their needs, from day-to-day payments, financial services to investments and shopping, in a simple, easy and secure way.
Our Purpose
At PicPay, we believe financial services should be mobile, frictionless, and instantaneous. Our mission is to empower consumers and businesses across Brazil with innovative solutions to redefine the way people manage their daily finances. We break down the barriers to traditional financial services and are driven by a vision of a future where financial services are accessible for all. We are committed to simplifying financial transactions, fostering economic inclusion and providing the tools and resources for people to achieve their financial goals.
We believe technology is a force for positive change, and we leverage it to create a more inclusive and equitable financial ecosystem. Since our inception, we have been dedicated to making payments and banking seamless and secure for both consumers and businesses. We believe we are paving the way for the future of finance in Brazil, inspired by the transformative impact for millions of people, with a commitment to driving financial empowerment for all.
Picpay's Ecosystem
Discover how our ecosystem connects you.
- Digital Account
- Wallet Transactions
- Pix
- Bill Payments
- Payroll Portability
- Global Account
- Cards
- BNPL
- Secured Loans
- Unsecured
- Loans
- Insurances
- Investments
- Consorcios
- E-commerce
- POS
- Payment Link
- QR Code
- PIX
- Prepayment of receivables
- Cards
- Credit
- SMB Account
- Prepayment of receivables
- Credit Card
- Secured and Unsecured Loans
- Certificate of Deposits
- Corporate Benefits
- Salary Advances
Our Values
Ownership
- We are committed to results and in charge of the sustainability of the company;
- We are accomplished, proactive people, who go to great lengths to achieve our goals;
- We understand the strength and value of leading by example and influencing the people around us;
- We take responsibility for making our business thrive and take ethical actions;
- We have the boldness and courage to take the lead, follow our convictions, and take risks;
- We embrace challenges with dedication and focus;
- We are creative, curious, and always think about innovating;
- We are not happy about always doing the same thing and we never settle;
- We are versatile and passionate about facing challenges and improving with each step;
- We see the big picture and we are focused on improving;
- We are absolutely committed to the spread of our culture.